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Learn the key to bewitching your audience from the CEO of Pottermore

It's official — Pottermania is back.The "Harry Potter" spinoff "Fantastic Beasts and Where to Find Them" is due at the box office this fall. The JK Rowling-approved play "The Cursed Child" opened in...

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3 new 'Harry Potter' books are coming in September!

We're getting even more books in the "Harry Potter" universe! Pottermore, the site where J.K. Rowling writes additional information about all things related to the series, will be releasing three new...

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Everything you need to know about what's happening in the 'Harry Potter'...

J.K. Rowling's "Harry Potter" universe has come a long way since "Harry Potter and the Sorcerer's Stone" was released way back in 1997.Right now, there are ten books, eight movies, and one play (also...

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J.K. Rowling won't stop expanding the 'Harry Potter' universe — and she’s...

Since J.K. Rowling wrapped up "Harry Potter and the Deathly Hallows" in 2007, she hasn't let the series go.And though many of her fans wish she’d just leave the series alone, Rowling’s frequent...

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8 things we just learned about the 'Harry Potter' universe from J.K....

Pottermore just released three new ebooks with new information about the "Harry Potter" universe.Under the "Pottermore Presents" banner, these new books are mostly filled with entries and information...

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'Harry Potter' fans can finally take a quiz to find out their Patronus

"Harry Potter" fans know that discovering your Patronus is one of the most personal moments of magic a wizard can experience. A Patronus — specifically a corporeal Patronus — is a sort of guardian...

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'Harry Potter' fans are bummed the Patronus quiz is missing one key detail

Pottermore finally released an interactive quiz allowing "Harry Potter" fans to discover what their Patronus would be in the wizarding world. Patronuses (the corporeal ones, anyway) are animal-shaped...

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If you got a small Patronus in the latest 'Harry Potter' quiz, you should be...

"Harry Potter" fans can finally take the long-promised Pottermore quiz to find out their Patronus. A Patronus is a charm in the "Harry Potter" universe that's used to drive away soul-sucking Dementors....

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If you're embarrassed by your Patronus, you're not alone — these are the...

"Harry Potter" site Pottermore unveiled a new quiz Thursday that allows fans to discover their Patronus. If you're not familiar, the magical conjurings take the form of spirit animals which protect a...

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J.K. Rowling has a message for 'Harry Potter' fans who hate their Patronuses

"Harry Potter" fans were thrilled to learn they could finally take a quiz and discover their Patronus on Pottermore — but that bubble of excitement quickly burst. Some people were disappointed by their...

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J.K. Rowling just gave us 4 major clues about the 'Harry Potter' spinoff movies

J.K. Rowling, has a new short story out on Pottermore that tells us about the early years of The Magical Congress of the United States of America (MACUSA), the governing body for witches and wizards in...

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One CEO won't hire anyone until she's had a meal with them — here's why

When it comes to hiring candidates, CEO Susan Jurevics has one trick to ensure that recruits are a great fit for Pottermore, the digital publishing and entertainment company devoted to all things Harry...

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Pottermore CEO shares the magic behind their digital success

This has been a big year for the wizarding world.The play "Harry Potter and the Cursed Child" debuted in London over the summer and the film "Fantastic Beasts and Where to Find Them," a prequel to the...

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IGNITION 2016: Pottermore CEO to talk about how to charm a massive digital...

You don't mess with "Harry Potter." When it comes that magical franchise, fans are known to scrutinize every detail.That's why it's so important that Pottermore, the digital entertainment and...

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A former Sony exec reveals the challenges of moving from the US to London to...

When former Sony exec Susan Jurevics took on the role of CEO at Pottermore, JK Rowling's digital publishing and entertainment company, she knew she was going to have to make a big move —...

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J.K. Rowling's Pottermore is expecting to turn a profit in 2017

FRANKFURT, Nov 22 (Reuters) - Pottermore, J.K. Rowling's digital publishing company, expects to turn a profit in its current fiscal year, buoyed by rising sales of audio books and new ebooks that build...

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How J.K. Rowling's digital publisher 'Pottermore' has successfully expanded...

Pottermore CEO Susan Jurevics spoke at Business Insider's annual IGNITION conference about how J.K Rowling's digital publisher expands the canon and backstories of the world of Harry Potter.Follow BI...

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A former Sony exec says the key trait she looks for in hires won't be found...

When it comes time to hire someone new, Susan Jurevics isn't only looking for an outstanding résumé.The former Sony exec and current Pottermore CEO finds it takes a certain kind of worker to succeed at...

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The biggest 'Harry Potter' fan club just launched a new way to read the books

The INSIDER Summary:Pottermore is launching a book club for "Harry Potter" fans.The Wizarding World Book Club is going through each book, with a new discussion topic every week.The club is free to...

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7 questions we have after finding out how old-timey Wizards 'relieved...

An old Pottermore article revealing the pre-18th century bathroom habits of wizards has resurfaced.In a tweet, the "Harry Potter" site reminded fans that Hogwarts "didn't always have bathrooms.""Before...

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